Caffé Demetres Menu Cover Design
Caffé Demetre, a dessert oriented restaurant located all over Toronto, is looking to rebrand their restaurant including renewing their menu which has been around for 7 years. Over the last 24 years, the menu's designs have been their hallmark, stand-alone piece for the brand. They are usually large formatted, colourful, quirky and whimsical. A few of their past menus surround themes like art deco, mardi gras and cartoons. This 25th year's menu, I have shifted their focus backed to what they are good at - desserts.
Demetres not only is known for their high premium, yummy and decorative desserts but they are also known for their witty and silly dessert names. Some of them include "cake walk", "split personality", thanks a latté", "mug shot" and "pink sip". This year's menu, I have designed their menu cover with a rebus puzzle approach using their names. It's fun, it's fits their quirky brand, it creates social engagement, and most of all, it focused on their products.
Client loves the idea of this approach but they wanted more of a softer look and more of a storytelling piece. We then hired an illustrator, Laura Watson, to created a dessert paradise with Demetres witty names. Even though the look and feel of the menu cover is completely different, the concept is still the same - putting their product in focus.