The License to Grow event was the second year Movember and Schick Hydro paired up to create a sponsorship program. Building on Movember’s 2011 creative theme, Mustache Season, an integrated Schick Hydro marketing program was created. Every season, activities such as boating, fishing, and hunting, requires a license. So Schick Hydro gave men the ultimate license - The Schick Hydro License to Grow.
This platform was leveraged across in-store, online and on the streets. My task was to create a brand identity for this campaign and ensure brand consistency between both Hydro and Movember creative themes. I also worked on the digital experience in facebook, creating a facebook app for users to personalize their Hydro Movember license.